Glossary

Stay up-to-date in the rapidly evolving language of Digital Marketing & Martech, with our glossary of terminology, concepts and topics.

Curated content

November 3, 2021 8:59 am Published by

What is Curated Content? Content curation is the movement of collecting information relevant to a specific topic or area of... View Article

Newsfeed

September 24, 2021 3:29 pm Published by

What is a news feed? An online newsfeed is a list where news is provided on a regular basis to... View Article

Newsletter

September 24, 2021 3:18 pm Published by

What is a Newsletter? A Newsletter is either a printed or electronic report containing the latest activities or news within... View Article

Pay-per-click (PPC)

September 27, 2021 6:46 pm Published by

Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website... View Article