How to build brand awareness on your newsletter

Elizabeth Anello | 17 September 2021

Brand awareness is very important and a goal for any business. The more familiar prospects and consumers are with your brand, the more they are likely to purchase from you.

Construct your strategy
Having a strategy is very crucial. It is important to be consistent with your branded emails. Part of the consistency is sending the newsletter at the same time and day. This is so that your subscribers know when to look for your content and what to expect.

To create brand awareness, use the following tips to help with this:

  • Firstly, including graphics always make something more visually appealing and therefore will attract the reader’s eye.
  • Split testing can be a good way of understanding what will work for your individual business.
  • This is because you are able to trial multiple ways to then see what works best and gives the best results.
  • Make sure that all branding is matching to keep consistency within the business, across from the newsletter and websites/landing pages that your business may have.
  • Having a web/landing page to match the newsletter will make everything look even more professional.
  • Personalising and segmenting your emails to match your business will help build the brand awareness you would like for your business.
  • A very important part of this is making sure the consistency of the brand awareness is long term. This is because brand awareness is not possible to build with one email. A brand awareness campaign is a great place to start for your business.

Good branding subject lines
The brand awareness all starts in the subject line as this is your customers first impression of you, therefore it is important to make sure it is good. By including your company name or product you will be optimising the subject line, as you will be making it clear who the email is from and what the content is about.

Placing your logo

The position of your logo is critical as you need it to be highly visible so your subscribers will immediately recognise your brand.
At the top of the newsletter is a good position for the logo to goals. It is the first thing which the subscriber/user will see, when the newsletter is received and opened. The size is also important, it needs to be not too big and not too small so you can miss it.

Using brand colours
Colours are a very big part of increasing brand awareness and can improve it by up to 80%. Which colours are in your logo and represent your brand? These colours will be important to include and incorporate within your newsletters, as well as any other complimentary colours you use for your brand.

Memorable fonts
Your business’ brands font should be eye-catching and memorable. The body font within the newsletter should be easier to read than any title as it’s where all of the important information is held.

Tone of voice
Having a strong brand voice is necessary for all businesses so that your audience knows more about you.

Here are some examples of what can determine your tone of voice:

  • What are some adjectives that describe your brand?
  • What describes your products or services?
  • Is your brand?
  • Funny
  • Casual
  • Playful
  • Sophisticated
  • Elegant
  • Stylish

Optimising your email footer/signature

It is always good to add a bit of extra brand awareness in your footer or signature of your email when sending out the newsletter, so that the reader has another place to see it and recognise your brand. Also including your social media links and contact information within the footer or signature.

Content and design
The design and content is a big factor. But there needs to be a lot of thought put into the content of the newsletter as it needs to offer true value to your readers. Lots of good brand awareness campaigns include free resources, discount codes or bonus content for the viewer. The design needs to portray the brand and deliver brand awareness to your target audience.

CaboodleAI’s newsletter is run with an Artificial Intelligence software which curates your newsletter in minutes, leaving you with industry matched news for your subscribers. Also allowing you to simply have a design and template ready for your news stories on CaboodleAI.