If done the right way, your subscriber list is one of the most valuable assets to your business – offering soft leads that one day, with the right amount of gentle touch points can become fully fledged customers or clients.
However, if you are just collecting hundreds or thousands of email addresses that aren’t interested in your business or purchasing a list of uninterested people; this is worthless and will cost your business.
Instead, brand loyalty and trust have become prevalent to a brand’s email strategy during the pandemic, likely to keep customers both informed and engaged during challenging times. According to the DMA, one of the most dramatic shifts in 2021 is the change in what marketers say is the most effective in driving email sign-ups, with discounts and offers dropping by 12% since 2020.
To grow your list, brand loyalty and trust need to be at the forefront of your strategy. So, how do you do this? Here are some tips that will help you build a high-quality email list:
1. Give your users control
Growing your database also involves making sure users are not unsubscribing. Your content could be very valuable however, if you are sending high volumes, it could be a case of your users being overwhelmed. You could let your users chose how often they would like to receive your emails or choose their own content.
This way you are keeping your subscribers on your list even if they aren’t receiving the full volume of emails or varied content; these are also another way to build trust by allowing your users to chose what works best for them.
Email marketing tools like Mailchimp offer automation based on specific actions, or platforms like CaboodleAI, where users can select their own content for personalised newsletters.
2. Create a free online tool or resource that requires sign-up
Free online tools make your users’ lives easier, especially if all they need do is sign up with their email address.
3.Create a blog or community hub that readers can subscribe to
Blog posts and community hubs help you increase your ranking on search engines and generate subscribers to upgrade to more actionable email campaigns over time.
4. Collect email addresses at your events
Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry.
Demo your latest product at an appropriate conference and collect signups in person and then import these signups into your contact database and be sure to send a welcome email that confirms their opt-in to your list.
5. Post about your newsletter on your social channels
If you have an email newsletter, you can post snippets of the content on your social channels and let users know that, if they sign up, they’ll get access to the entire piece and every newsletter from there on out.
6. Add an opt-in link to your employees’ signatures
Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Plus, if you’re already in a natural email conversation with them, subscribing to more emails can be a natural next step.
There’s no exact science to increasing your subscriber database, however, with these tips it can work to create a highly successful list.