Okay so you’ve managed to figure out how your ads work, now all that’s left is managing how they perform with your chosen audience.
In Caboodle, there is a tab under “Advertisements” known as Ad performance. This is where you can see the metrics behind every ad you’ve created as shown below.
Once you click on it, you’ll be redirected to the Ad performance screen, with a similar table view to how other tabs are:
1 – Company ID: This is the ID field where you can search for ads using the id of the company/sponsor they’re associated with.
2, 3 – Start Date, End Date: This field is the date range where you can specify the period of the ads you wish to monitor. With this, you set for the last 7, 30, or 90 days or much much longer given your editing needs.
4– You can also filter your view by the location of the ad in your newsletter, newsfeed, buyer’s guide and anywhere else. There are 27 locations that you can filter this by, with abbreviations used to differentiate each one.
5– Once you’ve selected your views in 1-4, you can then click on the filter button here to change the display of ads based on the values selected.
6– This is the table header that shows the various column headers used in tracking the metrics of your ads. These headers are:
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ID – a system-generated identifier for each ad.
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Company – Company/sponsor of the ad.
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Rate Card Code – This is an abbreviation to indicate the location of the ad. For example, H1 is for the newsletter while N1 is for the newsfeed. You can view all codes in the Location display in 4.
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Start and Finish Date – this is the period that each ad will last.
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Preview – this shows a small preview of the ad.
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Location – this displays the view of 4, and the matching location for the rate card code.
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IsActive – this is a status field that shows whether an ad is active or not.
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First Interaction Date – this shows the first interaction time of your ad with a member of your audience.
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Last Interaction Date – this shows the last interaction time of your ad with a member of your audience
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Total Clicks – this tells you how many clicks the ad has gotten, it accounts for multiple clicks from the same source.
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Unique Clicks – this tells you how many unique clicks the ad has gotten per source.
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Total Impressions – this shows the total number of views your ad has gotten, it accounts for multiple views from the same source.
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Unique Impressions – this shows you how many unique views the ad has gotten per source.
You can see a sample display of how your ads table would look like below:
And we’re done! It’s been an extensive guide on the Advertisements on your Caboodle Portal, but we’re confident that you will have no issues finding your way around it(it will definitely take some getting used to).
You can always get in touch if you have any enquiries, or encounter any issues with setting up your ads, and we’ll be at your service.
