Content Curation Legality

Elizabeth Anello | 30 November 2021
Content Curation

What is content curation?

Content curation is the process of gathering information relevant to a particular topic or area of interest. The intention is normally to add value and then share this information by gathering, organizing and presenting it to the specific audience.

The connection between content curation and Legality is often confused to be plagiarism – which is wrong! If you are copying and pasting someone else’s work and placing it on your website as your own, this is illegal. This includes anything you can copy including blog articles, images, videos or anything else someone else has created! The point is even though you have found this information on a website, blog or Google images this does not mean that you have the legal right to use it. This is because creative works are protected by copyright laws.

Another reason to not copy other people’s work is because Google will demote your site in search results. Also Google Adsense might ban you from using their platform.

How to stay legal…

  • Asking for permission doesn’t hurt anyone! Copyright laws are placed on a case by case basis, to keep the company safe. Even if you are using the smallest part of someone else’s content, always quickly contact the copyright owner to gain their permission in email or writing.
  • Quote and link to the resource – giving the original company recognition and some benefits from you using their content.
  • Add your own voice. Copying and pasting is plagiarism. However if you put your own twang on it by changing the words and titles, Google is happy for you to share this information. A smart way of doing this is by adding your own material to what you curate! Meaning you comment or expand on the concept based on their industry knowledge.
  • Use many different sources. If you don’t base a whole post off of one piece of curated content and use a few instead to create your own article, Google is more likely to accept this.
  • Sometimes you could be asked to remove your content from your site by authorities. If this happens, take action immediately if you agree with the request and you will not be bothered by them again!
  • An alternative is to use content which has a shareable option, including sites like YouTube, blog sites and large news organizations
  • When curating content, never use the image!!! Always crop the original or find a stock free image which suits your article, online.
  • Linking to the original source and making it obvious rather than hiding the links by changing the colour or the size.
  • Add a new title to your article. Never copy and paste the original title as you would then be competing with the original writer in search results.

History of content curation

The first mention of content curation was in 2007 (according to Business2community) by Jeff Jarvis. Although he did not mention the words curation or curate in his article, he was still barking up the content curation tree. “He explained that the best service we can do for our readers, is offer them the best information, whether that’s something we create ourselves, or it’s someone else’s creation.”

Then in 2008 Steve Rubel according to the same source, Steve discussed the idea of content curation and quoted
“The call of the curator requires people who are selfless and willing to act as sherpas and guides. They’re identifiable subject matter experts who dive through mountains of digital information and distill it down to its most relevant, essential parts. Digital Curators are the future of online content. Brands, media companies and dedicated individuals can all become curators. Further, they don’t even need to create their own content, just as a museum curator rarely hangs his/her own work next to a Da Vinci. They do, however, need to be subject matter experts.”

Once you get to about 2010 and onwards, content curation becomes more and more the normal way to talk about this method and has now turned into the centre of marketing discussions today.

The difference between curated and created content

  • By having created content it provides exclusive, authentic content which will stand out for your target audience,whereas curated content is not unique.
  • If you focus too much on curated content you may prioritise your original content less, unlike created content which will specifically focus on your target audience.
  • Created content displays your brand’s distinct voice, language, tone and visuals. Focusing on curated content doesnt let your brand shine with its original ideas!
  • Curated content allows you to become a go-to source for information, as you are selecting the best content at all times!
  • By using curated content instead of created content you will be building trust with your key audience by involving influencers and fans. Whereas created content requires a high amount of effective distribution, as creating original content isn’t enough to target an audience. Further steps would need to be taken such as being broadly distributed across owned, social and third-party media.

Can you monetize a content curation site?

The answer is yes! There are many ways you can monetize your content.

Firstly you could use display banner ads, which you can sell yourself. This is extremely simple! These banner ads can be displayed in multiple different places, such as headers and footers.

Another type of monetizing would be to promote feature content. The featured content allows a special post to get extra attention. If the advertiser is going to get extra access to your visitors’ eyeballs then they will be willing to pay a bit extra, to benefit their business.

Google AdSense is a very common and popular way to monetize any website. It is good because the ads are relevant to your content and visitors and you don’t need to go looking for advertisers yourself.

Affiliated products work well if you are promoting a product or service, as this will allow you to generate money from something called affiliate marketing. It works by creating posts where you include the link or share content from affiliate sites and then you will receive a cut of any sales from customers you send to a site.

Content Curation Legality

CaboodleAI

CaboodleAI provides AI technology to generate content from your industry’s top news sources and distribute it via a website news feed, email newsletters, RSS feed reader and social media channels.

There are many different advertising opportunities over the products CaboodleAI can provide allowing businesses to monetize their content. The advertising opportunities would include slots on the newsfeed, newsletter and business directory. Throughout all of the different services there is an opportunity to advertise with banners, mpus, featured content and featured products. These all allow businesses to bring in revenue through the use of advertisers.

CaboodleAI’s News Feed

Your CaboodleAI automatic News Feed will fetch the latest and most engaging industry news from all the top sources within your sector that your audience will want to engage with..

Once articles are successfully published to your news feed your CaboodleAI artificial intelligence will identify the relevant key words and key topics within the text to produce a relevancy score to establish other topical articles for your industry.

You will be able to share content instantly to your News Feed, newsletter creator, main website and distributed via your social media channels to drive website traffic.

Sharing content socially to your twitter feed, Facebook, Instagram…

With CaboodleAI’s News Feed you can approve or write your own content, meaning you can have as much or as little involvement as you want.