Content Aggregator

katie Oconnell | 9 November 2021
Content aggregator

Define content aggregator…

To define a content aggregator site, it gathers content from many different online sources and brings it all to one easy place to find. The news stories on a content aggregation site are pulled from many different news sources and then distributed to viewers. The sites can collect news articles, social media posts, images, and videos.

Content aggregators are a unique and interesting tool for marketers, so that they can share their content, gain exposure and involvement in your community.

Types of content aggregation tools…

  • Blog aggregators:

This is focused on blog websites, which can contain general blog posts or more niche-focused aggregators, including content such as a travel blog. A blog aggregator would be beneficial for businesses wanting to deliver informative content for their clients such as travel companies, estate agents and other similar businesses.

  • News aggregators websites:

They compile content from various high-quality news sources. This can either be for general news, but also niche location-specific news or also industry updates. For example this would include Google news. This would be beneficial to news websites mainly, but also any business website who wants to update their audience with the latest news stories and announcements. Another example of a news aggregator website would be CaboodleAI, as they have a rolling daily news feed which will bring news content for your website.

  • Information aggregator websites:

They contain – you guessed it – information which could include blog posts, news stories, links to socials and any other information which a user would benefit from.

  • Social media aggregators:

They compile high quality content from social media, including Instagram, Facebook, YouTube etc. Most of the social media aggregators help markets find user generated content which can be shared with their audience to build brand trust.

Why should your audience use a content aggregator website…

Your audience should use content aggregator websites as they will build customer loyalty. Some of the other benefits of content aggregators include:

  1. Your audience is assured that the information is the latest, up to date information.
  2. Companies can moderate information and avoid any inappropriate content.
  3. Pulls all the relevant information or data from the whole internet.
  4. Less work for your company, as a third party is doing all of the searching and collecting data.
  5. Search engine approval ensures your content is relevant.

How to pick the right aggregator business model for you?

An important way of choosing the right aggregator for your business is by looking at what would be most relevant to your business and your customers/viewers depending on the content you were going to share on the aggregator.  For example, there are certain sites for news stories, others for blogs, and others focused entirely on social media content — you want to pick the one that aligns most with your needs.

How to build a content aggregator website…

It is very simple to create a news aggregator site, you can create a news aggregation website in minutes:

  1. Firstly you need to select a website, for example this could be Youtube or Instagram.
  2. You will then need to select a source type, such as a hashtag
  3. Add the source type, then add the URL
  4. Embed the code, you can change the layout, font and colours before embedding
  5. After the code is embedded in your website you will have ready to go content

The aggregator can be the main content on the website, therefore the code should be embedded on the home page. However you can also add it into the side bar by embedding the code here instead.

How to aggregate content effectively…

There is always a right and wrong way to aggregate content, you can easily pull lots of content from a related source or you can take time with your choices making sure it is exactly what you are looking for.

  • Choose trustworthy sources: every source should be reliable and trustworthy. Checking the topics and information thoroughly is important. The sources you take information from have to be legal and trusted. To ensure they are trustworthy sources, you can always check the domain authority.
  • Add value: It is considered more valuable when the author adds its own review or conclusion. By giving your opinion it proves professionalism and expertise that makes content even more useful.
  • Summarise: By writing short summaries defining the main points in the article will help visitors find the information they need faster. This will then encourage a lot of people to come back to revisit as they will know it is a quick and easy to use source.
  • Give proper credits: Adding authors and publications, avoids being defined as stolen and will be recognised by Google.
  • Use SEO: Makes your content easily findable by optimising the content. Normally credible, reliable sources are already optimised which will make your job a lot easier.
  • Discussions: Under your article it will attract more readers or experts within the area if there are discussions. Ask questions to your readers and encourage the writers of the articles to provide answers to questions asked by the readers. Answering questions from your readers demonstrates your expertise to them, which in turn helps them trust you more.

Aggregated content

Why do brands aggregate content?

It enables your brand to deliver high quality information to your readers, which could benefit them. It also allows users to stay on your site longer if they can find everything they are looking for. CaboodleAI uses their newsfeed to curate content to keep their audience engaged and updated on the most relevant industry news.

Here are some advantages:

  • Efficient: Content aggregators are used to search and collect all of the data. Once the relevant content is identified for your needs, all that needs to be done is to copy and paste segments to find the information, and the aggregator will do the rest of the work.
  • Search engines approve: When using the aggregators you are guaranteed that your content is relevant. If your site has relevant content this will lead to direct traffic, which will possibly lead to high rankings. Google does not specify that all your site’s content has to be original. However, giving accreditation to the original source is important to avoid plagiarism.
  • Faster education: With the aggregators you only need to look for the relevant information in the curated content. By taking less time looking for information, it enables you to focus on more important tasks.
  • Build valuable backlinks: By aggregating content from other publishers, it will help you build your backlinks. Also having high quality links to other sources will also increase your rank. In case you didn’t know, according to HubSpot high-quality backlinks are thought to account for as much as 30% of your Google ranking score.
  • Get the content your readers crave: 68% of people get their news from Social Media and this is because of the content aggregators even if they are not the most reliable source. Social Media brings people to connect and catch up, therefore is a great place to implement aggregators.

Overall there is a high level of competition in news aggregators, however you can make yours stand out by making it really convenient and interesting. Aggregators are a very effective marketing strategy which enables you to supply high quality content to your audience.

Aggregated newsletter content